Benefits of social media marketing

What does social media marketing mean to you? Is it the “next big thing” and a powerful marketing tool that must be taken advantage of? Or is it just a buzzword that is thrown around but is too complicated to properly understand?

Because social media came into the limelight very quickly, I believe it gained a reputation as a passing (and perhaps unprofitable) marketing fad. However, it seems that things have changed. According to an article I came across on Forbes, this year, 92% of marketers stated that social media marketing was important to their business, with 80% claiming that their social efforts increased traffic to their company´s website. Forbes went on to list the main advantages of using social media, and I thought I´d share some of them with you today:

– Brand recognition: social channels are essentially tools to showcase your brand´s voice and content – this makes you more accessible for new clients but also more recognisable/familiar for existing ones.

– Brand loyalty: brands with an engaging social media presence tend to enjoy higher loyalty from their customers.

– Conversion opportunities: every time you make a social post, stop and think: this post is an opportunity for customers to convert – a chance for someone to react, visit your site and make a purchase.

– Brand authority: regular interaction with customers on social media will make them trust you and have faith in your brand.

– Inbound traffic: good quality content on social media will mean more inbound traffic – and more traffic means more conversions.

– Decreased marketing costs: according to Forbes, 84% of marketers claim that as little as six hours on social media per week was enough to see an increase in traffic. That´s just over an hour a day!

– SEO: being active on social channels can act as a “brand signal” to search engines that your company is credible, legitimate and trustworthy.

– Richer customer experience: social media is a chance to publicly demonstrate your level of quality customer service – it´s personal and it lets customers know you care.

Are these enough reasons to invest some time and energy into social media? If you´re not yet aboard the social bandwagon, now is definitely the time. Want some help? Contact M2 Bespoke today and we will talk you through the options.

Ben Hollom

August 14, 2014