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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

It is hard to deny the fact that Yahoo is having a hard time keeping up with the big guns, Google and Bing, but the company is constantly working to improve its search market share. Yahoo´s senior vice president of search Laurie Mann announced that new search tools are to be launched over the next few months, along with major upgrades of existing features, Bloomberg reported.

The news came shortly after reports broke out that Yahoo wanted out of its deal with Microsoft.

Bloomberg said that some of the new features have been developed in partnership with Microsoft but others will be one-of-a-kind. There are ´some really cool things in the pipeline´, Mann told Bloomberg, but did not specify when the changes could be expected.

What he revealed though is that Yahoo´s search team is focused on developing new ways for users to access search results, particularly on mobile devices. Underestimating m-commerce would be ´foolish´, Mann claimed, adding that the company is allocating more resources to creating a better mobile search experience. The company is also revamping search-based ads, which are served up by Bing, Bloomberg also reported.

Yahoo has been planning major changes since the appointment of ex-Googler Marissa Mayer as CEO last July. She is one of the people who helped Google become what it is today and, according to Mann, there is hardly anyone in the industry that knows more about search than she does. Whether Mayer can make all the difference for Yahoo remains to be seen.