My last blog discussed the difficulties of keeping up with trends in content marketing for brands that have yet to carve out a team dedicated to dealing with that side of the business. As such, I thought it would be apt to take a look at a few of the predictions marketers have already made about how they see next year shaping up in terms of content.
Content marketing has come a long way in the past 12 months, with more marketers awakening to the importance of this type of marketing on a daily basis – factoring it into their overall plan accordingly.
As Forbes points out, you’d be hard pushed to find a brand that hasn’t sought to make the most of content marketing in its latest strategy, with a whopping 93% of B2B marketers said to have adopted a selling-through-storytelling approach.
That figure is a few months old now, however, so you can expect it to read higher still if re-counted today. With that, let’s take a look at what The Future of Commerce says those on-board should be factoring into their content marketing plans.
1. Distribution can decide success or failure
Brands that know exactly how and where to share their content will bound ahead of their rivals. Optimising for search and mobile, forming relationships with branded publications, and reaching out to influencers in your field are just a few ways to make sure your content reaches your target market.
2. Social media marketing is an amplifier for content
Whilst many marketers are aware of the importance of social media in their marketing, 2015 will mark the year brands more fully realise its role as the cornerstone of any distribution model.
3. Advertisements will require some subtlety
Facebook recently spelled out how overtly promotional content will not reap the results it once did, meaning brands will need to find ways to strategically place advertisements in quality and relevant content.
That’ll do for now. We´ll bring you three more in the next blog, to allow time to absorb exactly what these mean for your marketing strategies.
Can you guess what they´ll be?Ben Hollom
December 5, 2014