Seems that Facebook is on the hunt for quality content.

The social media giant has released an update to its News Feed aimed at bringing in high-quality, relevant content (such as latest news) to replace meme photos, Facebook stated in a recent blog post I came across.

The change reflects the increased user interest in more relevant articles and their need to stay up-to-date. Facebook cited data released in October, showing that average referral traffic from the network to media sites had grown by more than 170% over the past 12 months, a jump of almost three times compared to the same period one year ago. In addition, according to other surveys conducted by Facebook, users would rather click on links to articles than on the most recent meme.

The update will result in the appearance of more links to relevant articles, and memes won´t be as prominent anymore. What´s more, the network has also introduced a related articles feature. This will allow a user who clicks on a link to see an additional three related articles that will automatically appear below the News Feed post, Facebook revealed.

Due to the update, users will also be able to keep abreast of comments on an article because stories will bump up in the News Feed from time to time, revealing new comments. Facebook said that a testing of the feature had shown that it prompted more conversations on different types of content.

We all know that an active social media presence is a crucial part of any marketing mix. It seems that now, more than ever, quality-written articles are essential – both on your own site and as links on social media channels. If you are finding it hard to write this sort of content yourself, leave it to us. We are content generation experts and write tailored, relevant and frequently-updated content for a wide variety of businesses and sectors. Want to learn more about our services? Give our friendly team a call today.

By Ben Hollom

Image – Shutterstock.com/Northfoto

Ben Hollom

December 5, 2013