HTTPS as a ranking factor

Google have followed up its recent Panda, Pigeon and Hummingbird algorithms with an announcement that it will boost site rankings for those sites that have adopted a HTTPS (Hyper Text Transfer Protocol Secure) address.

What does this mean exactly? Well, according to an article I came across on the Business2Community website, the change will have minimal impact for your website, affecting around just 1% of global queries.

However, according to Google´s Webmaster Central blog, the world´s most popular search engine has found that – following a number of tests – secure encryptions perform better in its search ranking algorithms.

Google has been outspoken it its admiration for the more secure encryption, promoting “HTTPS Everywhere” as it tries to prompt web developers to make the move from HTTP.

But should you to convert to HTTPS straight away? While it´s an important factor in making the Internet a safer place, it´s not a major factor in Search Engine Optimisation – unless we´re talking about identical sites, where it will play a part.

With search rankings now biased towards the context of content, businesses would be better placed investing their time and money here instead. That´s where we can help. M2 Bespoke are content generation experts and produce a variety of content to a vast range of industries and sectors. Get in touch today and let us take the pressure of producing regular, high quality content from you.

Ben Hollom

September 5, 2014