Like any relationship, building a connection with your target audience – which is essential for brand management – is always going to take time. To avoid consumers being somewhat suspicious of your brand name and to ensure it is sustainable, you´ll need to start with the foundations.
With social media, however, that process doesn´t have to be as laborious as it can appear. As explained by this helpful article I came across on the B2B Marketing website, social media has the power to propel brand development. They describe three tips for your business to follow to turn those initial steps into giant strides:
1. Give your content some curb appeal. The very nature of social media means it´s easy to flit past – what the user defines as – the insignificant or boring stuff. Your content, therefore, should be eye catching and engaging. Take time to generate shareable content, which people can begin to interact with.
2. Your followers probably like being followed. Connect with your target audience when you can and place a value on those that have taken an interest in your brand. You can really begin to bring a personable side to your business through creating conversations and igniting debates. Just try to stray away from the controversial.
3. Bring something new to the table. With an estimated 1.23 billion users on Facebook, you´ll need to show how you´re going to contribute enriched value. Every image and video posted should have a unique and beneficial value that will make your brand stand out. This inevitably requires time and creativity, but with media moguls starting to call social networking sites the “biggest influencing factors for your businesses”, the rewards are tangible.
Are you going to adopt any of these strategies to help build your brand through social media?Ben Hollom
August 22, 2014