Picking social media platforms

Have you ever wondered why your social media presence may not be yielding the results you´ve been hoping for? Well, maybe the platforms you´re using are simply not right for your business. That´s right – social networks have their own distinctive character and each of them has its pros and cons. Here´s what you need to know about them.

1. LinkedIn. It´s often seen as the ultimate social platform for B2B lead generation. Generally speaking, engagement on LinkedIn can be achieved through unique, expertly-written content, insightful comments in group settings and creative headlines. It´s very useful for establishing real-world connections. On the downside, it´s a rather closed network, leaving you with limited options for reach and communication.

2. Facebook. Since it´s the largest network on the planet, Facebook provides unparalleled options to reach practically every demographic. Recently, it´s been moving towards a fully-paid advertising approach, so businesses that insist on organic traffic from social interaction with fans might be disappointed. It has good potential for businesses with a budget that allows for paid advertising.

3. Twitter. A very popular communication platform, especially among millennials. Its repetitive and cyclic nature is perfect for targeting a variety of topics for different segments and typically has high engagement rates. However, because it´s mostly populated by young people, B2B lead generations may be lacking.

4. Google+. It has become a magnet for businesses lately and its greatest benefit is that it helps SEO. This results in more traffic and better reach for content on the platform. Still, the network is better for B2C than for B2B marketing at present, Business 2 Community informed.

So which is best for you? Social media marketing offers excellent ROI if used correctly. The trick is to choose the ideal platform for you. If you need help with your social media content, call M2 Bespoke. We are content generation experts and produce a variety of online content, from blogs and news feeds to social media content and infographics. Let us take care of all your content needs, allowing you to carry out the day-to-day running of your business.

Image: Twin Design / Shutterstock.com

Ben Hollom

May 6, 2014