Does your brand recognise the power of online video?
This is not the first time we´ve discussed online video as a marketing tool. The majority of marketers are now convinced that video is a powerful weapon when it comes to engagement and conversion, for both B2B and B2C brands. But if you´re still unsure about what video can do for your business, here are a few facts and figures, compiled by Business 2 Community, to help you see the bigger picture.
Overall, video can have a positive effect on search engine rankings, visibility, sharability and engagement. Statistics show that if optimised properly, videos are 53 times more likely to be ranked on the first page in search engine results compared to regular web pages. In addition, when users find videos on landing pages, they are more likely to stick around. Video is found to increase conversion rates by 86%, and more than half of marketers believe that video brings the best ROI.
Video can also play an important role when added to a brand´s e-mail campaign. Around half of marketers who use video in their e-mails and newsletters report increased click-through rates, as well as higher forwarding/sharing rates.
Meanwhile, consumers seem to have an increasing appetite for video on mobile devices. According to data I came across from comScore, more than 90% of mobile users share videos with others. A poll by the IAB shows that two in three smartphone owners watch at least an hour of mobile video per week, while research from Nielsen found that in-app videos are four times more effective than TV ads.
Before you think about any form of video content, however, you need to make sure your written content is firmly in place. This content should be frequently-updated, engaging and relevant to your target audience. Don´t have time to produce this sort of content yourself? Leave it to us – M2 Bespoke generate a wide variety of content, from videos to blogs to social media. Imagine having peace of mind, knowing all your content was being taken care of. Give us a call today and find out how we can help you.
By Ben HollomBen Hollom
November 8, 2013