Have you ever used YouTube´s video response feature?

If your answer is no, don´t worry – you´re not alone. YouTube will remove its video responses feature as of 12 September because of its extremely low click-through rate, according to an announcement published on YouTube´s Creators blog.

The feature, which allows users to respond to a YouTube video with another video, is currently used by only four out of every one million people. This corresponds to a click-through rate of 0.0004%, the post says.

YouTube plans to replace Video Responses with better tools to help creators improve fan engagement. In order to encourage creators and viewers to provide more information about a video, it will enable the use of video links in comments.

YouTube´s team called on users to continue posting video responses and to use hashtags, specific titles or descriptions, which will allow creators to easily find a video.

YouTube has made two important changes to its site, which were noticed by Search Engine Watch. Firstly, it has widened the list of social media sites where users can share YouTube videos. It has removed the “More” option, which stands next to buttons for Facebook, Twitter and Google+ , adding separate buttons for Reddit, Tumblr, Pinterest, StumbleUpon, LinkedIn, LiveJournal and Odnoklassniki. The buttons for Orkut, Blogger and MySpace, which were previously displayed in the “More” option, no longer exist.

Secondly, YouTube has retired parts of its Creator Playbook that contained tips about using Facebook and Twitter, leaving only tips for how to improve fan engagement on Google+.

It´s clear that YouTube is listening and adjusting to its users´ requirements. Here at M2 Bespoke, we are much the same. As well as generating a variety of online written content, we now provide a bespoke video content service. Why not call our friendly team today to learn more about our content generation services?

By Ben Hollom

(Image – bloomua/Shutterstock.com)

Ben Hollom

August 30, 2013