Old content no longer fit the bill
QuoteSearch has been in the personal finance game since 2014, but its new, modern branding needed up-to-date content to better represent the company. The tone of voice needed to be clear and conversational, rather than conservative or stuffy, and reach audiences who are hungry for accessible, informational content around insurance and protection.
Utilising content to elevate organic reach
We’ve built up a bank of content for QuoteSearch
to support organic outreach. Content is always
well researched and informative, full of resonating
stats, whilst injecting humour where possible. As
well as 1000-word blogs, we also create longer
monthly “complete guides to…”, for users who
really want to deep-dive into specific topic areas.
Content strategy comes to life
QuoteSearch has already seen a huge uptick in organic
social traction, both in terms of reach and engagement.
The new content has been very well received, and
we are constantly monitoring best-performing pieces
to gain an understanding of what resonates. With a
newly established tone of voice, QuoteSearch’s online
presence is really coming into its own.
Case Studies
Contact
Telephone +44(0)1225720099 | Email: info@qcontent.co.uk