QuoteSearch’s new content ticks all the boxes

Independent price comparison site refines tone of voice to fit with new brand

Old content no longer fit the bill

QuoteSearch has been in the personal finance game since 2014, but its new, modern branding needed up-to-date content to better represent the company. The tone of voice needed to be clear and conversational, rather than conservative or stuffy, and reach audiences who are hungry for accessible, informational content around insurance and protection.

We found a huge gap in both our own, and the wider markets’, content when it comes to digestible information on these topics - we wanted to put QuoteSearch front and centre on providing it.

Lee Bradshaw

Head of Organic Growth, QuoteSearch

Utilising content to elevate organic reach

We’ve built up a bank of content for QuoteSearch
to support organic outreach. Content is always
well researched and informative, full of resonating
stats, whilst injecting humour where possible. As
well as 1000-word blogs, we also create longer
monthly “complete guides to…”, for users who
really want to deep-dive into specific topic areas.

Working with the team at Q we’ve been able to refine our tone of voice to effectively convey what can be quite complex subjects like life insurance, with authoritative, trustworthy, compliant content.

Lee Bradshaw

Head Of Organic Growth, QuoteSearch

Content strategy comes to life

QuoteSearch has already seen a huge uptick in organic
social traction, both in terms of reach and engagement.
The new content has been very well received, and
we are constantly monitoring best-performing pieces
to gain an understanding of what resonates. With a
newly established tone of voice, QuoteSearch’s online
presence is really coming into its own.

Since working with Q and regularly publishing
articles, organic traffic to the QuoteSearch blog
has doubled and social media engagement has
skyrocketed seven-fold!

Lee Bradshaw

Head of Organic Growth, QuoteSearch

Case Studies


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