Capturing the attention of in-house legal teams
Osborne Clarke wants to promote its latest research report, created in partnership with the European Company Lawyers Association (ECLA). The document contains important insight around the data-driven business models but at 194 pages, it’s no quick read. How do they engage busy in-house counsel and encourage downloads of the full report?
Highlighting key messages for instant impact
Q Content turns to its dedicated in-house legal writers. An understanding of the source material is key here to avoid ‘dumbing down’ or misinterpreting legal language. Our writer identifies the most engaging points and reframes the content into a punchy executive summary, full of impact. By replicating the Osborne Clarke tone of voice exactly, the team now has a digestible, shareable infographic that perfectly complements the full report.
Cutting through the noise with smart content
The infographic is downloaded over 200 times on launch, helping to drive over 1,000 downloads of the main report. It will be promoted separately on social media in the coming months as part of a follow-up campaign.
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