Osborne Clarke makes data-driven business models more digestible

Leading legal practice maximises its long-form asset by going visual

Capturing the attention of in-house legal teams

Osborne Clarke wants to promote its latest research report, created in partnership with the European Company Lawyers Association (ECLA). The document contains important insight around the data-driven business models but at 194 pages, it’s no quick read. How do they engage busy in-house counsel and encourage downloads of the full report?

Highlighting key messages for instant impact

Q Content turns to its dedicated in-house legal writers. An understanding of the source material is key here to avoid ‘dumbing down’ or misinterpreting legal language. Our writer identifies the most engaging points and reframes the content into a punchy executive summary, full of impact. By replicating the Osborne Clarke tone of voice exactly, the team now has a digestible, shareable infographic that perfectly complements the full report. 

Cutting through the noise with smart content

The infographic is downloaded over 200 times on launch, helping to drive over 1,000 downloads of the main report. It will be promoted separately on social media in the coming months as part of a follow-up campaign.

I love working with Q content. You know our business well and you get it right, first time.

You are quick to turn projects around and you have the ability to turn lengthy, in-depth content into impactful bitesize chunks. You do all that with a smile and while throwing in some favours, too. I couldn't wish for more! You’re a safety net when my team is flat out and deadlines are looming.

Julie Marshall

Head of Campaigns and Marketing, Osborne Clarke

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