Content needed to convey human touch
Connect Assist provides dedicated helplines and CRM tech to several different sectors, predominantly within the charity space. The brand needed a solid tone of voice guidelines and 56 pages of web copy to populate its new website; content which would intuitively guide both the tech-minded and those looking for a ‘human approach’ – a balance it had always found hard to achieve.
Key is in the planning
After the web copy was complete, we needed to plan and produce on-going content to ensure Connect Assist positioned itself as a market leader with its finger on the pulse. A constantly-evolving content calendar makes sure we’re covering a range of topics and key ‘pillars’. On top of this, we conduct regular video calls and face-to-face editorial meetings, meaning we can produce reactive, as well as pre-planned, content.
Content pulls in leads
Using the brand and tone guidelines, we brief and produce a steady stream of content for Connect Assist, ranging from blogs and artworked white papers to infographics and animations, which are used not only on the website and social channels, but also as valuable collateral for the sales team.
I’ve been blown away with how fab your team are, always touching base and keeping us in the loop, I never have to chase anything up and they’re just all round lovely (and very talented) humans!
Genuinely the nicest agency I’ve ever had the pleasure of working with.
Digital marketing Manager, Connect Assist